Claridae | Data distribution platform
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The collaborative insight platform you’ve always imagined

Claridae is a platform that allows retailers, manufacturers and research companies to upload their market data, chose what and with whom they wish to share and get direct income for their data.

The collaborative insight platform you’ve always imagined

Claridae is a platform that allows retailers, manufacturers and research companies to upload their market data, chose what and with whom they wish to share and get direct income for their data.

What makes us different

Safe and secure platform

Our API encrypts data and uploads it to a private cloud in Microsoft Azure. The encrypted data is accessed through three layers of security and processed.

Transparent data

No samples, no extrapolation, no market averages, just fresh data, every day.

Daily reports

No need to wait weeks to receive data. Data is available to subscribers the day after a period ends.

Data Science

Data science, which is half-statistics and half-programming, is a new tool used to get the most out of the data handled by Claridae.

Artificial Intelligence

Thanks to new GPUs, AI is set to change everything. Big technological companies are using it in internal projects, but it’s yet to be implemented in the retail sector until now.

API
Use our API to upload data to the platform in real-time.

Cloud
Claridae’s platform is 100% designed, implemented and optimised to store and process data in the cloud.

Python
New programming languages, like Python, allow the generation of flexible and simple reports, adapted constantly to analysis the problem at hand.

Deep Learning
Claridae uses trained neural networks to discover relevant insights, including those of global experts to leverage collective intelligence.

Real-time reports
The latest data processing techniques allow the calculation and generation of reports in real-time.

Stack Big Data
Our platform is based on open source components, capable of storing and processing petabytes of data in a scalable and efficient way.

A wide range of services focused on commercial activities

Alerts and synthesis reports for immediate action

Identifying commercial insight through the use of Data Science and Artificial Intelligence:

 

  • Periodic data
  • Key variable alerts
  • Synthesis reports

 

Data is published periodically in pdf format and sent via email with as much detail as agreed with the client. Detailed data is provided in additional databases.

Looking for new commercial opportunitiess

Our application allows you to discover business opportunities to incorporate them into your commercial plan.

A web application which will allow you to answer frequently asked questions:

 

  • What is the price position of a brand or a SKU that maximises their ROI, or that of category?
  • What is the buyer behaviour per type of consumer, per day of the week, per time segment?
  • Which SKUs are used for cross-promotions in a category, or in many categories?
  • What are the sources of growth of a category, brand or SKU?

 

And many more.

We answer your business’ key questions

From knowing the price elasticity of your brands and references to the most complicated analytical models of shopper behaviour.

 

From the analysis of the joint distribution of two references, to the the estimation of the success of a launch, we use the best mathematical models to help you in your strategic planning.

 

Furthermore, Claridae has the support of a global network of analysts who are experts in your business, specialised and highly skilled in data science, who can complement your company’s resources to give lights to your business’ strategic issues.

How do I sign up?

Steps to follow

Upload your data

I want to start enjoying the benefits

 

Let us improve your analytic resources and monetise your data

Steps to follow

Our partners

I want to start enjoying the benefits

 

Sign up and receive data from retailers to help focus your business strategy

Steps to follow

How it works

Join the platform, upload your analysis and receive income

 

Contract per service provided and transparent rates

A leading startup in technology and global talent

Claridae is a startup launched by Unlimiteck Company Builder, which provides state-of-the-art technological resources and business processes./p>

A team with extensive experience with startups and multinational companies

Well-known in the consumer industry, José Luis launched Claridae after having held the title of European Commercial Director of Coca-Cola and General Manager of Coca-Cola Gestión. He started his career at Nielsen.

Jose Luis Ruiz

CEO

Ricardo has spent most of his career working in the world of FMCG and pharmaceuticals in companies such as P&G and Danone, carrying out various commercial and general management roles. In 2016, he started his journey as an entrepreneur and business angel.

Ricardo Moita Santos

Partner, Portugal

Alberto is a serial entrepreneur. After creating and developing Nexium, he embarked upon new entrepreneurial projects related to innovation within the retail sector. He started his career at Nielsen.

 

Alberto Rodríguez

Board Member

Carlos is one of the country’s leading experts in Data Science and deep learning. Co-founder of Nexium, he brings his knowledge of data analysis to the Claridae team. He also began his career at Nielsen.

 

Carlos Picazo

Board Member

Fabiola is one of the top professionals in Data Science and IoT. Previously Global Vice President of Nexium and Global Retail Execution Vice President in Nielsen, she provides extensive knowledge of data and visualisation processes.

 

Fabiola Pérez

Board Member

Diego is considered one of the leading global experts in Computer Vision and is notably recognised in the field of Deep Learning. Previously R&D Manager at Nielsen, he’s responsible for the development of the platform infrastructure and software.

Diego García

Board Member

A team with sound principles

Our goal is to generate value for our clients and collaborators, develop competitive capabilities in the commercial field of consumer organisations and apply the most advanced analytic techniques.

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